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; Imperial Tobacco, second in terms of profit and Philip Morris, which makes Marlboro.
Horizon
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;這些企業品牌完全可以以煙草品牌同名，發揮帶動、輻射和暗示作用。如被譽為“跨界廣告王”的萬寶路休閑服裝品牌對我們就很有啟迪。現在Marlboro Classics服裝專賣店在全世界超過
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prices by 6.8 percent on average starting Friday. Its flagship brands such as Marlboro, Parliament
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了“Marlboro Classics”男性服飾系列，英美煙草公司為登喜路開發了“Alfred Dunhill”高級服飾系列。各個煙草品牌進行的品牌延伸都與品牌本身的定位和形象保持一致
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of such campaigns:
Companies like Philip Morris International , producer of Marlboro cigarettes
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，逐漸演變為Louis Vuitton經典圖騰的Damier格紋。圖三是去掉Marlboro字樣的萬寶路。作為全球知名煙草品牌，雖然受到相關法律、煙草控制的約束，早已
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如何是好，傾吐道，“這個還有點困難”。我還想起當我拿出從首爾帶去的一包紅色萬寶路（Marlboro）作為禮物給他時那喜出望外的樣子，
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如何是好,傾吐道，“這個還有點困難”。我還想起當我拿出從首爾帶去的一包紅色萬寶路（Marlboro）作為禮物給他時那喜出望外的樣子，還說“李先生
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as a means of helping smokers quit.
"The big-market advantages for Camel Snus, Marlboro Snus and Skoal
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will test-market the product under the brand name of its most popular cigarette, Marlboro. Altria's
