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of the Philippine tobacco industry after Philip Morris combined with Fortune Tobacco. Its brands include Marlboro
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various cigarette brands including Marlboro, L&M, Chesterfield and Bond Street. Philip Morris
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in violation of laws.
The advertisement campaign of its cigarette brand Marlboro cost Philip Morris
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The most frequently bought cigarette brands are Kent – with 33.8 percent, Marlboro – 9.7 percent
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15 brands, including Marlboro, the number one cigarette brand worldwide. Until a spin-off in 2008
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%，來自于無煙產品的營收則比去年同期增長3.6%。奧馳亞集團第二季度萬寶路（Marlboro）香煙的銷售量比去年同期增長1.1%，其他優質香煙產品
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such as Marlboro and Rothmans were available at a steep discount, selling for Rs 80-85," according
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Marlboro Heatsticks，說明專利武器可以反制對手在其強勢的市場讓位，令其望洋興嘆。目前，新型煙草市場在多方爭奪之下暗流涌動，未來必將
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了品牌的符號化輸出。這兩款產品包裝正面以萬寶路經典的紅色屋頂圖案為主體，體現出強烈而鮮明的傳承性，Marlboro的商標為淡化激凸，采用柔觸絨布材質
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消費層次的用戶。品牌重塑：通過品牌重塑，提升中低端產品的品牌形象。例如，菲莫國際通過將Marlboro品牌與IQOS產品結合，提升了消費者對新型
