煙草在線據GMANews.TV報道編譯　　菲律賓的一個提倡健康的組織為報紙上一個關于菲莫菲律賓制造公司的專題對菲莫菲律賓制造公司和富川煙草公司提出投訴。該健康組織說，這個報紙專題違反了反煙草廣告的法律。

　　11月22日，反煙組織HealthJustice在通過電子郵件發布的一份聲明中說，它于11月21日下午向機構間煙草委員會提出了投訴。

　　在接到GMA在線新聞的采訪請求時，菲莫菲律賓制造公司說，它會給記者回電，但截至該文發稿時為止，它也沒有給記者回電。

　　這個投訴源自1月22日版的“Starweek”——《菲律賓星報》星期日版的一個特別欄目上刊載的關于菲莫富川煙草公司的總裁克里斯·尼爾遜和該公司的企業社會責任的專題報道。

　　非政府組織HealthJustice說，這個專題違反了禁止大眾媒體上的所有形式的煙草廣告的2003年《煙草管理法案》的第二十二款。

　　這個聲明說：“通過向機構間煙草委員會提出投訴，HealthJustice希望可以終止這種通過媒體專題報道繞開煙草廣告禁令的做法。”

　　機構間煙草委員會是一個跨機構的組織，其任務是執行《9211號公共法案》或《2003年煙草管理法案》。這個機構由擔任機構主席的貿易部長和擔任機構副主席的衛生部部長組成。機構的成員還包括農業部長、司法部長、財政部長和環境部長。

　　在HealthJustice這個反煙組織工作的公共利益律師heodore Te在同一份聲明中說：“大煙草公司像往常一樣，在挑戰底線，在試圖逃脫罪責。這篇關于菲莫富川公司的所謂企業社會責任計劃的報道，其實就是廣告，隱藏的廣告?！?/p>

　　HealthJustice的高級法律顧問Ipat Luna補充說：“像這樣的文章保持著那種廣告的‘常態’，使得我們的孩子認為制造和銷售這種致命的東西是可行的?！?/p>

評論：

　　在當今社會，煙草公司的地位真的很尷尬，雖然煙草業是一個合法的產業，但是在廣告、營銷、贊助等多個方面都受到限制。煙草公司可以實施企業社會責任項目，但是，在菲律賓的健康組織看來，對煙草企業所作的這些公益事業也不能進行任何宣傳和報道，否則就是在做廣告。其實，這種報道不涉及任何產品信息，只是提高了企業的知名度，同時讓人們了解煙草業也在努力承擔自己的社會責任。對此，我們似乎不必太苛刻。

Philippines: Anti-tobacco Group Files Advertising Complaint vs Philip Morris

　　A health advocacy group has filed a complaint against Philip Morris Philippines Manufacturing, Inc. (PMPMI) and Fortune Tobacco Corporation (FTC) for a newspaper feature on the tobacco giant that, it says, is in breach of the law against tobacco advertising.

　　HealthJustice filed the complaint with the Inter-Agency Committee on Tobacco (IAC-T) on Wednesday afternoon, the group said in an emailed statement on Thursday.

　　Upon receiving GMA News Online's interview request, PMPMI said it would return this reporter's call, but has not yet done so as of updated posting time.

　　The complaint stems from a feature on PMFTC president Chris Nelson and the tobacco company's corporate social responsibility that appeared in the January 22 issue of Starweek, a special section of the Philippine Star's Sunday edition.

　　The nongovernment organization said that the feature violates Section 22 of the Tobacco Regulation Act of 2003, which prohibits all forms of tobacco advertising in mass media.

　　"By filing the complaint with them [IAC-T], HealthJustice hopes that this practice of circumventing the ban on advertising through media features will be put to an end," the statement read.

　　The IAC-T is the multi-agency body tasked with the implementation of Republic Act No. 9211, or the Tobacco Regulation Act of 2003. The body is composed of the Trade Secretary as the chairman and the Heath Secretary as the vice chairman. Members include the Secretaries of Agriculture, Justice, Finance, and the Environment.

　　"Big Tobacco, as usual, is pushing the envelope and trying to get away with it. This write-up on PMFTC's so-called CSR project is advertising and insidious advertising," Theodore Te, a public interest lawyer working with the anti-tobacco group, said in the same statement.

　　"Articles like this perpetuates that 'normalcy' and make our kids think it's okay to make and sell this lethal stuff," added Ipat Luna, senior legal adviser of HealthJustice. Enditem