煙草在線據(jù)澳大利亞聯(lián)合新聞社報道編譯　　英美煙草將發(fā)起一項活動，反對新西蘭政府采取邁向平裝的舉措。

　　占到了近四分之三新西蘭煙草市場的這家煙草巨頭的新西蘭公司，在奧克蘭的媒體吹風(fēng)會上將公布此次活動的細節(jié)內(nèi)容。

　　在上個月公布了一份政府咨詢文件，建議叫停煙草公司利用煙包的設(shè)計和外觀來推廣產(chǎn)品后，英美煙草提出了此次活動。

　　政府正在征求公眾、企業(yè)和機構(gòu)，以及新西蘭貿(mào)易伙伴的意見。

　　在該文件發(fā)布時，英美煙草警告說，走向平裝可能產(chǎn)生與政府事與愿違的結(jié)果，由于剝奪了知識產(chǎn)權(quán)，隨著價格競爭的增加使煙草價格更便宜，導(dǎo)致非法煙草市場增長。

　　公司發(fā)言人尼克·布斯表示，該公司強烈反對去除它稱之為“我們的寶貴財產(chǎn)”的品牌。

　　另一家煙草公司，菲莫公司，還建立了一個網(wǎng)站，敦促吸煙者讓政客和決策者了解他們的意見。

　　總理約翰·基說，平裝法尚未“穩(wěn)操勝券”。

　　他說，由毛利人黨聯(lián)席領(lǐng)導(dǎo)人Tariana Turi發(fā)起的提議——是“非常值得考慮”，但是其黨派尚未決定是否支持修改的法律。

　　澳大利亞政府邁向世界首個平裝法的步伐得到了上周（8.12-8.18）高等法院裁決的支持，裁決駁回了英美煙草、日本煙草國際公司，菲莫和帝國煙草澳大利亞公司這4家公司提起的反對該法律的訴訟。

　　這個裁定意味著，從12月起，所有的卷煙和煙草產(chǎn)品都將不得不在單調(diào)的橄欖褐色包裝內(nèi)出售。

　　大圖片健康語將占據(jù)煙包的主要位置，制造商的名稱將以小的通用字體用書寫。

Tobacco Firms Battle Plain Packaging in NZ

　　British American Tobacco is launching a campaign to take on the New Zealand government over its moves toward plain packaging.

　　The tobacco giant's New Zealand arm - which represents nearly three-quarters of the country's tobacco market - will reveal the details of the campaign at a media briefing in Auckland.

　　The campaign follows last month's release of a government consultation document proposing to stop tobacco companies using the design and appearance of packaging to promote their products.

　　The government is seeking the views of the public, businesses and organisations, along with New Zealand's trade partners.

　　At the time of the document's release, British American Tobacco warned that moves toward plain packaging could backfire on the government by diminishing intellectual property rights, making tobacco more affordable through increased price competition and growing the illegal tobacco market.

　　Company spokesman Nick Booth said the company was strongly opposed to removing branding, which it calls "our valuable property".

　　Another tobacco company, Philip Morris, has also set up a website, urging smokers to make their opinions known to politicians and decision makers.

　　Prime Minister John Key says plain packaging is not yet "a slam-dunk".

　　He says the proposal - led by Maori Party co-leader Tariana Turia - is "very worthy of consideration" but his party is yet to decide whether to support a law change.

　　The Australian government's world-first moves toward plain packaging were last week upheld by the High Court, which ruled against British American Tobacco, Japan Tobacco International, Philip Morris and Imperial Tobacco Australia over a case the four took against the laws.

　　The ruling means all cigarettes and tobacco products will have to be sold in drab olive-brown packs from December.

　　Large graphic health warnings will dominate the packs and the manufacturers' names will be written in a small generic font. Enditem