煙草在線據(jù)《雪茄迷》報道編譯　　總部位于瑞士的奧汀大衛(wèi)杜夫集團(tuán)是大衛(wèi)杜夫、季諾白金和Avo等雪茄品牌的所有者，該集團(tuán)的雪茄業(yè)務(wù)在2012年取得了顯著增長，不過，該集團(tuán)今年的總體業(yè)績略有下滑。

　　該公司的報告顯示，去年，公司自有雪茄品牌在全球的銷售增長了5%以上。大衛(wèi)杜夫最大的市場——美國市場的增長尤其強(qiáng)勁，因為大衛(wèi)杜夫稱美國市場的銷售增長了近20%。

　　雖然該公司生產(chǎn)的雪茄量低于2011年，但今年銷售了更多雪茄。由于雪茄存貨量大，大衛(wèi)杜夫減少了2012年的雪茄產(chǎn)量，2012年生產(chǎn)了3120萬支雪茄，而2011年則生產(chǎn)了3440萬支雪茄。

　　盡管奧汀大衛(wèi)杜夫在核心的雪茄業(yè)務(wù)方面取得了積極增長，但該公司2012年的總收入?yún)s下跌了4.5%，從12.9億瑞士法郎（14億美元）跌至12.3億瑞士法郎（13.3億美元）。總收入下降的原因是由于大衛(wèi)杜夫剝離了某些二線業(yè)務(wù)領(lǐng)域的業(yè)務(wù)——尤其是加油站的商店業(yè)務(wù)——以及重建公司的批發(fā)和經(jīng)銷渠道。

　　“我們對去年在強(qiáng)化我們核心業(yè)務(wù)方面取得的增長感到非常滿意，”于2010年加入該公司的總裁兼首席執(zhí)行官郝士高（Hans-Kristian Hoejsgaard）說，“不過，奧汀大衛(wèi)杜夫集團(tuán)（ODG）戰(zhàn)略調(diào)整的實施工作尚未完成。因此，該集團(tuán)的營業(yè)額將會減少，但在盈利能力和作為優(yōu)質(zhì)雪茄的全球市場領(lǐng)導(dǎo)者的地位將明顯加強(qiáng)。”

　　該集團(tuán)的部分戰(zhàn)略包括擴(kuò)大旗下的雪茄品牌、旗艦雪茄店和航站樓銷售場所。

　　據(jù)大衛(wèi)杜夫的數(shù)據(jù)顯示，位于比利時巴塞爾的大衛(wèi)杜夫集團(tuán)在全球優(yōu)質(zhì)雪茄領(lǐng)域大約占8%的市場份額。

Switzerland: Cigar Sales Up For Davidoff Group

　　The Switzerland-based Oettinger Davidoff Group, owners of the Davidoff, Zino Platinum and Avo cigar brands, showed significant growth in 2012 in its cigar segment, although the group's numbers, as a whole, were slightly down for the year.

　　According to the company's report, sales of its own cigar brands increased worldwide by more than 5 percent last year. The United States, which is Davidoff's largest market, was particularly strong, as Davidoff claimed growth of nearly 20 percent in that market.

　　The company sold more cigars despite making fewer cigars than in 2011. Davidoff cut its cigar production in 2012 due to its high inventory, making 31.2 million cigars in 2012 compared to 34.4 million in 2011.

　　Despite the positive numbers in its core cigar segment, Oettinger Davidoff's total revenues decreased by 4.5 percent in 2012, from 1.29 billion Swiss francs ($1.4 billion) to 1.23 billion Swiss francs ($1.33 billion). The decrease was due to a divestiture of some of Davidoff's secondary business segments—particularly the petrol station shop segment—as well as the restructuring of its wholesale and distribution arms.

　　"We are very satisfied with the progress made in strengthening our core business during the past year," said president and chief executive officer Hans-Kristian Hoejsgaard, who joined the company in 2010. "However the implementation of the strategic realignment of ODG is not yet completed. As a result, the Group will become smaller in terms of turnover, but will be clearly strengthened in terms of its earning power and positioning as a global market leader for premium cigars."

　　Part of its strategy has included expansion of its cigar brands, flagship cigar stores and airport terminal properties.

　　By Davidoff's calculations, the Basel, Switzerland, company has approximately an 8 percent global market share in the premium cigar business. Enditem