煙草在線據(jù)《商業(yè)標(biāo)準(zhǔn)報(bào)》報(bào)道編譯　　在印度14個邦禁止生產(chǎn)、銷售和營銷gutkha煙的幾周后，gutkha煙生產(chǎn)商找到了一個可以巧妙地繞過禁令來銷售他們產(chǎn)品的新方法。不再銷售以前的“即時(shí)消費(fèi)型混合產(chǎn)品”，煙草公司現(xiàn)在使用新方法銷售gutkha煙——嚼煙和糖精鈉以兩種不同的袋裝銷售。當(dāng)這兩袋產(chǎn)品被混合后，消費(fèi)者就能得到gutkha煙的替代品。

　　這個新的銷售把戲不違反任何法律。“這并不是新辦法。數(shù)年來，DS集團(tuán)一直分開銷售Rajnigandha（糖精鈉）和Tulsi（嚼煙）。然后，人們把這兩種煙混合在一起使用，”一位業(yè)內(nèi)人士說道。

　　“由于許多邦實(shí)施了gutkha煙禁令，因而所有其它的gutkha煙生產(chǎn)商都在效仿這種做法。除了包裝成本增加以外，這種做法對公司的業(yè)務(wù)影響并不大。”

　　如果你去路邊的paan店購買gutkha品牌，零售商將會賣給你兩袋產(chǎn)品，說“把這兩袋混合在一起，然后就能得到你想要的gutkha煙了。”

　　據(jù)德里的零售商稱，煙草公司在3至4天前就開始供應(yīng)這種新的產(chǎn)品混合物或gutkhas煙的替代品了。“從那時(shí)起我們就開始銷售這些產(chǎn)品。煙草公司還從零售店召回了之前的gutkha煙存貨，”德里的兩個零售商說道。

　　據(jù)另一位業(yè)內(nèi)人士稱，煙草公司還向零售商提供獎勵以促進(jìn)gutkha煙新替代品的銷售。獎勵包括汽車、自行車和其它物品。

　　上周（9.31-10.6），無煙煙草協(xié)會發(fā)布廣告稱，禁止無煙煙草產(chǎn)品是不公平的，因?yàn)檫@些產(chǎn)品中的煙草成分比卷煙中的成分含量更低。

　　這些廣告稱，一袋gutkha煙含有0.2克的煙草，而一支卷煙則含有0.63克。

　　這些廣告還因?yàn)間utkha煙禁令譴責(zé)了“卷煙公司強(qiáng)大的游說團(tuán)體”，該禁令迫使許多小的gutkha煙生產(chǎn)商關(guān)閉了商店。中央檳榔和可可豆?fàn)I銷與加工聯(lián)合公司以及印度Kattha工廠協(xié)會也在本次活動中加入了無煙煙草協(xié)會。檳榔和Kattha是gutkha煙的構(gòu)成成分。

India: Gutkha Makers Get Creative, Bypass Ban With New Fix

　　A few weeks after 14 states banned production, sale and marketing of gutkha, its manufacturers have come out with a new way to sell their products by cleverly bypassing the ban. Instead of the earlier "ready-to-consume mixes", companies are now selling gutkha in a new avatar — where chewing tobacco and paan masala are sold in two different sachets. When the two packs are mixed, consumers get a proper substitute for gutkha.

　　This new sales trick does not violate any law. "This is not new. DS Group has been selling Rajnigandha (paan masala) and Tulsi (chewing tobacco) separately for years. And, people mix the two for consumption," said an industry source.

　　"With the ban, all other gutkha manufacturers are following the same strategy. It does not affect the companies' business much, except the increase in packaging costs."

　　If you go to a roadside paan shop and ask for any gutkha brand, the retailer will give you two separate packets, saying "mix the two and you will get your stuff".

　　According to retailers in Delhi, companies started supplying the new product mixes, or the replacement for gutkhas, three to four days earlier. "We have been selling the products since then. Companies have also recalled the earlier gutkha stocks from retail shops," said two Delhi-based retailers.

　　According to another industry source, companies are also offering incentives to sales persons to boost sales of the new substitutes for gutkha. The incentives include cars, bikes and other packages.

　　Last week, the Smokeless Tobacco Association had issued advertisements saying it was unfair to ban their products when the tobacco content in these was lower than that in cigarettes.

　　The advertisements mentioned that one pouch of gutkha contains 0.2 g of tobacco as against 0.63 g in a single cigarette.

　　The advertisements also blamed "the powerful lobby of cigarette companies" for the ban, which has compelled a number of small gutkha manufacturers to shut shop. Central Arecanut and Cocoa Marketing and Processing Co-operative Ltd and the All India Kattha Factories Association also joined the Smokeless Tobacco Association in the drive. Arecanut or betelnut and kattha are the ingredients in gutkha.

　　The states that have banned gutkha and paan masala include Delhi, Maharashtra, Gujarat, Goa, Mizoram, Kerala, Madhya Pradesh, Chhattisgarh, Haryana, Punjab, Bihar, Rajasthan, Jharkhand and Sikkim. Enditem