煙草在線據《全球郵報》報道編譯 “江南Style”即將來到加拿大了,雖然可能不是你所期待的方式。
“江南Style”因韓國流行音樂的轟動人物PSY而出名,這個詞是指在韓國首爾江南區的高端生活方式。然而,一家新成立的卷煙公司意圖借助這首歌的流行來銷售他們的產品。
“我們的其中一款新產品叫做‘江南’,希望能借‘江南Style’流行的東風,”CT&G公司54歲的首席執行官康-喆-金大中(Kang Cheol-jung)說。據韓聯社報道,這家新的煙草公司是由居住在安大略省的韓國人設立的。
其他類型的弗吉尼亞混合型卷煙,名字叫做“38”(公司股東的數量),和“MIDAS”(我們假定對金皇點頭)。
這些卷煙將由加拿大的一家制造商委托生產,并將于2月中旬在安大略省銷售,康對《韓國先驅報》說。
他說:“我們計劃將市場擴大到加拿大所有地區,以及中國,東南亞國家和南美市場。”他補充說,他希望這些煙將“幫助宣傳他的祖國”。
無意冒犯,不過我們想“鳥叔”PSY可能已經知道這件事了。
評論:
2012年,韓國一曲“江南Style”紅遍全球,引起了全世界對韓國文化的好奇和興趣,在這股熱潮下,鳥叔PSY可謂賺的盆滿缽滿。加拿大一家新成立的卷煙公司也希望借此東風,銷售其“江南”牌卷煙。這一新奇的創意令人佩服,可能會有許多粉絲因為喜歡這首歌曲而去購買“江南”卷煙,但是,能否一直暢銷就不得而知了。因為許多流行音樂也不過是一時流行,很快又被湮沒在更多的流行音樂中了,從來,只有少數才能成為經典。當人們對歌曲的熱情減退時,如何保持同名卷煙的銷量,將是這家煙草公司面臨的主要問題。畢竟,名稱只是一個噱頭,精準的市場定位和可靠的產品質量才是一個產品長盛不衰的不二法則。
Korea - South: 'Gangnam Style' Cigarettes to Debut in Canada
"Gangnam Style" is coming to Canada, though perhaps not in the way you'd expect.
Made famous by Korean pop sensation Psy, the term refers to the upscale lifestyle in Seoul's Gangnam district. However, a newly established cigarette company is piggy-backing on the song's popularity to sell their products.
"One of our new arrivals will have the name of 'Gangnam,' riding on the huge popularity of Psy's 'Gangnam Style,'" said Kang Cheol-jung, the 54-year-old CEO of CT&G, a new tobacco company set up by South Koreans living in Ontario, Yonhap News reported.
The other types of Virginia-blend cigarettes are called "38" (for the number of company shareholders) and "MIDAS" (we presume in a nod to the golden king).
The cigarettes will be produced by a manufacturer in Canada on consignment, and will go on sale in Ontario mid-February, Kang told the Korea Herald.
"[We] plan to expand the market into the whole areas of Canada as well as China, Southeast Asian countries and South America," said Kang, adding that he hoped the cigarettes will "help promote his home country," the Korea Herald reported.
No offense, but we think Psy may have already taken care of that. Enditem
2025中國雪茄(四川)博覽會暨第七屆“中國雪茄之都”全球推介之旅