奧利瓦雪茄公司去年發布了V系列135周年限量版雪茄,一次向市場推出1.5萬支。市場反應十分熱烈,該公司決定增產,每年生產兩次,今年將在4月1日父親節的時候向市場發貨,隨后在11月份再向市場供應更大的量。
奧利瓦公司的總裁科里·巴佩特( Cory Bappert)告訴記者,市場的強烈需求十分令人難以置信,大多數情況下,商店的貨在幾個小時之內就被搶售一空。
追加生產的雪茄的煙葉混合成分不會變化,茄衣是厄瓜多爾煙葉,茄芯和茄套都是尼加拉瓜煙葉。但是價格提高了,在美國的單支售價是10.5美元,比去年的發行價提高了0.5美元。
每個雪茄包裝盒都上了漆,打開雪茄盒,蓋子內部貼有描述埃斯特利地區的奧利瓦農莊的彩色貼紙,盒子里裝著12支限量版雪茄,54環徑,5.5英寸。奧利瓦公司描述是完美(perfectos)造型,但是這款雪茄的頭部沒有錐形,茄腳是錐形的,雪茄客們還是愿意將這種造型歸類于 figurados(不規則狀)。
奧利瓦公司計劃4月份供貨6000盒,11月份供貨1.5萬盒。在7月份即將舉辦的PCA貿易戰上,奧利瓦公司可能會接到更多的訂單。
附參考文章:
Oliva Cigar Co. has had such a strong response to its Oliva Serie V 135th Anniversary Edicíon Limitada that it has changed its plans. Released last year as a one-shot, 15,000-cigar run, the company will now bring it out annually, with two releases per year. The next shipment will go out on April 1, for Father’s Day, followed by a larger release in November.
“There was such unbelievable demand for these cigars,” Oliva president Cory Bappert told Cigar Aficionado. “They were sold out in hours in most cases.”?
The blend isn’t changing: entirely Nicaraguan, save for the Ecuadoran wrapper leaf. The cigars will now retail for $10.50 each, a 50-cent-increase over the original price from last year.?
Each box is lacquered, with a colorful scene from the Oliva farms in Estelí under the lid, and inside there are 12 cigars that measure 5 1/2 inches long by 54 ring. The company calls them perfectos, and while they have tapered feet the heads don’t have a taper, so Cigar Aficionado would classify them as figurados.?
The April release will be somewhat small, 6,000 boxes, and the November release will be 15,000 cigars. Oliva, which makes all of its cigars in Nicaragua, said it would take more orders for the cigars at the PCA trade show in July.?
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