斯堪的納維亞煙草集團(Scandinavian Tobacco Group )推出一個新的由三個部分組成的柴油機系列雪茄,這個系列命名為“傻子的差事”( Fool’s Errand)。第一部分將在今年愚人節發貨給零售商。這個系列規劃為年度限量版,每年發布一個部分。今年這款名為“固執的傻子”(Stubborn Fool),58環徑粗,5英寸長。為了和主題相呼應,每個包裝盒都放置了一個互動游戲。
這款雪茄的煙葉混合由品牌經理賈斯汀安德魯斯(Justin Andrews)和A.J. 費爾南德斯合作完成,雪茄是在尼加拉瓜卷制,委托A.J. 費爾南德斯代工生產。茄衣是康涅狄格的闊葉煙葉,茄套是洪都拉斯煙葉,茄芯是洪都拉斯、尼加拉瓜的混合煙葉。官方定義這款雪茄的口味是濃郁程度。每盒10支包裝,每支單價是9.99美元。
這個系列的后兩個部分也將在春季發布,預計2023年和2024年發布剩下兩部分。包裝盒都會設計互動游戲。盒子里有一張繪有固執的傻瓜角色的塔羅牌。卡片上有一個二維碼,掃描二維碼會開始一個互動游戲。玩家可以通過破解一系列謎語來完成傻子的差事。
公司會隨機抽取10個獲獎者。后兩個版本發布時也將會有新的角色和游戲。
這些雪茄是由STG的子公司復制者銷售公司( Forged Cigar Co.)負責經銷。
附參考文章:
There’s a new, three-part Diesel series from Scandinavian Tobacco Group called Fool’s Errand, and part one should be reaching retailers on the first of April—April Fool’s Day. The series is a seasonal trilogy of annual, limited-edition releases, and the first size in the line is a perfecto called Stubborn Fool. In keeping with the theme, every box comes with an interactive game.
Measuring 5 inches by 58 ring gauge, Stubborn Fool was blended by Justin Andrews, brand manager for Diesel, and cigarmaker A.J. Fernandez, who produces the Diesel brand in Nicaragua. It consists of a Connecticut broadleaf wrapper and Honduran binder around a combination of Honduran and Nicaraguan filler. It’s intended to be a full-bodied smoke and will have a suggested retail price of $9.99 each.
Andrews stated that each size of the Fool’s Errand line will be released in the spring and that an interactive game is also part of the package. Every 10-count box includes a tarot card depicting the Stubborn Fool character. (The Fool is a card found within traditional tarot decks.) On the card is a QR code that, when activated, launches an interactive game which invites the player to complete the Stubborn Fool’s errand by solving a series of riddles.
Prizes will be awarded to the top 10 participants, selected at random. New characters and prizes will follow the next two subsequent releases in 2023 and 2024.
The cigars are distributed by Forged Cigar Co., a distribution arm of Diesel’s parent company Scandinavian Tobacco Group.
篤行致遠 2024中國煙草行業發展觀察