2022年是中國農歷虎年,為了慶祝虎年,古巴哈伯納斯公司近期推出一款新品。這款瑪瑙52(Magnum 52)是烏普曼家族的最新成員,52環徑粗,5.875英寸長,公牛尺寸。4月7日將在中國香港舉辦首發儀式,隨后幾個月內在世界其他地區銷售。
在中國文化里,紅色是繁榮的象征。去年慶祝牛年的好友生肖版雪茄也是裝在紅色的包裝盒里,今年的烏普曼生肖版同樣采用了有光澤的紅色雪茄包裝盒,六邊形的盒子,裝了18支瑪瑙52。每支雪茄有一個腳標,上面繪制有老虎的圖案。
在香港地區,虎年生肖版的零售價是單支852港幣,折合109美元一支。在其他國家,零售價會有差異。
哈伯納斯公司(Habanos S.A)不是唯一一家為中國農歷新年推出紀念版雪茄的公司。其他非古雪茄公司也都發布了限量版的虎年生肖雪茄,都采取了頗具創意的外包裝。
瑪瑙52是烏普曼瑪瑙系列大口徑雪茄的最新一款。這個系列還包括瑪瑙46、瑪瑙48限量版、瑪瑙50、瑪瑙54、裝在罐子里在免稅店銷售的瑪瑙56,以及2020年發布的哈伯納斯珍藏系列的超級瑪瑙。
附參考文章:
Cuba has joined the Chinese New Year celebration with a new cigar that acknowledges 2022 as the zodiacal Year of the Tiger. The H. Upmann Magnum 52, a 5 7/8-inch-by-52-ring toro, goes on sale tomorrow in Hong Kong and will be available to the rest of the world in the coming months.
Red is a symbol of prosperity in Chinese culture, and just like last year’s Hoyo de Monterreys that celebrated the Year of the Ox, the H. Upmann cigars come in glossy red, decorative boxes. The six-sided boxes hold 18 of the H. Upmann Magnum 52s, all of which are fitted with a footband depicting a tiger. In Hong Kong, these smokes are set to retail for HK$852 each (about $109), but prices will vary from country to country as the cigars reach other markets.
Habanos S.A., the worldwide distributor of Cuban cigars, is far from alone in releasing special smokes for the lunar new year. Other non-Cuban cigar companies have already launched their limited-edition Year of the Tiger cigars, all in creative packaging.?
The Magnum 52 is the newest addition to H. Upmann’s Magnum series of heavy ring gauge cigars, which includes the Magnum 46, Magnum 48 Edición Limitada, Magnum 50, Magnum 54 and special editions such as the Magnum 56 (presented in jars for duty-free) and the Super Magnum, created for the 2020 Colección Habanos presentation.
篤行致遠 2024中國煙草行業發展觀察