煙草在線據《韓國先驅報》報道編譯　　據當地跨國公司2月6日表示，英美煙草韓國公司計劃推出一款更強勢的好彩卷煙，以提高新生產品的市場份額。

　　公司表示，好彩卷煙最新版本Original Filters的味道比前一版更濃郁刺激，其標志性的軟木過濾嘴也用時尚的黑色卷紙包裹。

　　卷煙的焦油含量為8毫克，2月8日起開始銷售，每包價格為2500韓元（2.20美元）。

　　一名公司發言人稱，自去年10月推出好彩牌卷煙以來，該品牌獲得了“消費者的積極響應”，但他并未公布具體的銷售數據。該品牌自1871年創立以來，已經銷往全球超過60個國家。

　　英美煙草在努力支撐自去年4月該品牌卷煙價格上漲200韓元以來其在國內市場搖搖欲墜的第二名地位。該公司去年還更新了其旗艦品牌登喜路的包裝，并發布了一款全新的名優產品可變登喜路。

BAT to roll out strong cigarettes

Korea Herald
Feb 6, 2012

　　British American Tobacco Korea plans to introduce a stronger version of its Lucky Strike cigarettes to boost the nascent brand's presence in the market, the local unit of the multinational group said Monday.

　　The latest product, Lucky Strike Original Filters, will provide a richer and bolder taste than the previous version, and features cork-tipped filters with modern, black packaging, the company said.

　　A pack contains 8 milligrams of tar and will be sold for 2,500 won ($2.20) starting Wednesday.

　　Since launched here in October, Lucky Strike has been receiving "positive consumer responses," a company spokesperson said, without disclosing detailed sales figures. The brand, which was created in 1871, is now available in more than 60 countries.

　　BAT Korea has been trying to prop up its teetering No.2 spot in the domestic market following a 200-won price hike in April. It revamped packaging for its flagship Dunhill line-up and unveiled a new premium product, Dunhill Switch, last year.