煙草在線據stuff.co.nz報道編譯　　一項國際研究利用自己的影響來支持新西蘭采用卷煙平裝的行動。

　　最近，澳大利亞批準采用卷煙平裝，而毛利黨則建議新西蘭采取相同措施。

　　煙草公司說，它們會反對實行平裝的舉措。有證據顯示，平裝是遏制吸煙的一個有效方式。

　　由加拿大、美國和巴西的科學家開展的一項新研究，顯示了包裝對減少包裝容物的吸引力方面的作用。

　　這些科學家對640名巴西年輕女性的選擇進行了研究。

　　他們發現，平裝和去除任何描述語，降低了吸煙對青少年和年輕的成年人的吸引力。他們的研究是在得出類似結果的類似研究之后開展的。

　　當被提供平裝和印制了商標的包裝卷煙時，研究參與者選擇印制商標的包裝卷煙的可能性高出三倍。

　　研究報告的第一撰稿人、來自加拿大滑鐵盧大學的大衛·哈蒙德博士說：“參加這項研究的女性認為印制商標的包裝比平裝更有吸引力、更時尚、更精致。他們還認為，裝在印制商標的包裝內的卷煙味道會更好，吸起來更順?！?/p>

　　“去除包裝上的所有描述而只留下商標，則進一步降低這種包裝的吸引力?！?/p>

　　奧克蘭大學的阿里斯泰爾·伍德華特教授說，煙草業利用商標來引誘吸煙者。

　　“這就是為什么煙草業過去要在設計和說明方面投資這么多的原因，也是煙草業現在如此激烈地反對平裝的原因。”

　　來自奧塔戈大學的詹尼特·霍克教授說，這項研究報告是新西蘭官員在考慮這個問題時，需要對之進行審核的一項文件。

　　她說，吸煙被與女性化、魅力、纖瘦聯系在一起，而同時，又使健康警告的注意力走偏。

　　英美煙草新西蘭公司的總經理史蒂夫·拉什，發起了一項反對政府實行平裝提案的行動。

　　這項提案目前還要提交咨詢意見，英美煙草公司計劃在10月的最后期限前提交這項提案。

　　盡管澳大利亞的高等法院裁定，平裝沒有違反澳大利亞憲法——這意味著這項舉措在下個月還繼續進行下去——但是新西蘭的法律結構與澳大利亞的法律結構是不同的。

　　如果新西蘭政府決定批準采用平裝，則它可能會被起訴。

Plain Cigarette Packs Backed

　　An international study has thrown weight behind the campaign for New Zealand to adopt plain cigarette packaging.

　　Australia has recently adopted plain packaging, while the Maori party is proposing New Zealand does the same.

　　Tobacco companies have said they will fight the move to plain packaging, which evidence suggests is an efficient deterrent to smoking.

　　A new study by scientists in Canada, the United States and Brazil has shown the effect packaging has on reducing the appeal of their contents.

　　The scientists studied the choices of 640 young Brazilian women.

　　They found that plain packaging and the removal of any descriptions reduced the appeal of smoking for youth and young adults. Their study follows similar research with similar findings.

　　When offered cigarettes in a plain package or branded package, participants were three times more likely to choose the branded pack.

　　"The women in this study rated branded packs as more appealing, more stylish and sophisticated than the plain packs. They also thought that cigarettes in branded packs would be better tasting and smoother," lead author Dr David Hammond, from the University of Waterloo, Canada, said.

　　"Removal of all description from the packs, leaving only the brand, further reduced their appeal."

　　Professor Alistair Woodward, of Auckland University, said the tobacco industry used branding to lure smokers.

　　"This is why they have invested so heavily in design and illustration in the past, and why the industry now opposes plain packaging so vehemently."

　　Professor Janet Hoek, from Otago University, said the research paper was a document New Zealand officials needed to review when considering the issue.

　　Smoking was associated with femininity, glamour, and thinness, while simultaneously deflecting attention from health warnings, she said.

　　Steve Rush, general manager of British American Tobacco (BAT) New Zealand, has launched a campaign to fight the Government's proposal of plain packaging.

　　The proposal is currently up for consultation and BAT plans to make a submission ahead of the October deadline.

　　While the High Court in Australia ruled that plain packaging did not contravene the Australian constitution - which means the move will now go ahead next month - New Zealand's legal structure was different.

　　The Government could be challenged if it decided to adopt plain packaging. Enditem