煙草在線據(jù)《便利店決策》報道　　2013年的新年決心肯定要包含“戒煙”了，而且手邊也有大量的戒煙產(chǎn)品幫助美國人戒煙。根據(jù)Mintel公司的一份關于戒煙輔助產(chǎn)品的報告說，人們會使用這些產(chǎn)品。

　　從2011年到2012年，戒煙產(chǎn)品的銷售預計將增長3%，達到10億美元，而且這些產(chǎn)品的銷售預計將繼續(xù)增長至2017全年，達到12億美元。

　　Mintel公司的健康保健分析師Emily Krol說：“由于越來越多的美國人要滅掉手里的卷煙，盡管經(jīng)濟環(huán)境挑戰(zhàn)性很大，但戒煙產(chǎn)品市場預計仍將增長。不過，戒煙產(chǎn)品品牌則面臨著某些挑戰(zhàn)。吸煙者人數(shù)下滑以及吸煙禁令的增多和卷煙稅的上提，正在使?jié)撛诮錈煯a(chǎn)品使用者的市場萎縮。戒煙產(chǎn)品市場的增長機會將在于產(chǎn)品的創(chuàng)新和產(chǎn)品系列的拓展。”

　　盡管大多數(shù)人知道吸煙的危險性，但尼古丁上癮并不是難以戒掉吸煙習慣的唯一原因。60%目前吸煙或以前戒過煙的美國人說，“激勵我自己戒煙真是太難了，因為我享受吸煙；”不過，也有60%的人說，“關于吸煙的健康警語使我很害怕。”然而，有近一半（48%）的人則強烈地認為，他們在任何時候都能夠戒煙。

　　在那些以前戒過煙或對戒煙有興趣的人中，10人中超過4人（41%）稱，長胖是他們戒煙的最大挑戰(zhàn)。而那些擔心增肥的人中，有54%為女性，31%為男性。

　　Emily Krol繼續(xù)說：“為了幫助對付這些挑戰(zhàn)，戒煙產(chǎn)品品牌可以前攝性地提供健康解決方案和建議，幫助消費者對自己戒煙的能力和保持自己想要的體重更有信心。”

　　關于目前可以買到的反吸煙產(chǎn)品，有41%對戒煙感興趣的人說，他們有興趣嘗試非處方藥尼古丁噴劑，有41%的人愿意嘗試處方藥尼古丁吸入劑。40%的人愿意購買非處方藥尼古丁替代菱形糖，有38%的人對轉向不含尼古丁的卷煙感興趣。

　　關于基于非尼古丁替代物的戒煙法，有35%的人對嘗試催眠感興趣，有34%的人對針灸感興趣，大約有37%的人對個體療法或戒煙專門支持小組的療法感興趣。在當今這個年代，有戒煙用的應用方法。有30%的人愿意在智能手機上或平板電腦上嘗試戒煙應用程序。

　　盡管現(xiàn)在市場上供應從貼膏到菱形糖的可供選擇的各種無窮盡的戒煙產(chǎn)品，但似乎消費者對于幫助遏止吸煙渴望的不同版本的產(chǎn)品有著自己的想法。那些以前戒過煙或有興趣戒煙的人中，幾乎有一半（48%）會對能幫助自己戒煙的營養(yǎng)棒或飲料感興趣。有46%的人喜歡尼古丁含量很低的棒棒糖。

　　在嘗試不同產(chǎn)品的時候，對于以前戒過煙或有興趣戒煙的那61%的美國人來講，不要給他們留下吸煙的念頭這一點非常重要。59%的人說，他們不希望戒煙產(chǎn)品太貴。與此同時，有56%的人說，他們需要一種易于理解的產(chǎn)品，有54%的人認為，這種產(chǎn)品不要在嘴里留下糟糕的味道，這一點十分重要。當談到支持系統(tǒng)，大約25%的人說，要有現(xiàn)場的支持系統(tǒng)或教練，這一點十分重要。

US: Smoking Cessation Sales Hit $1 Billion

　　New Years resolutions are sure to include "quit smoking" this year, and there are plenty of smoking cessation products on hand to help Americans quit, and according to a new report from Mintel on smoking cessation aids, people are expected to use them.

　　Sales of smoking cessation products are projected to increase 3% from 2011-12, reaching $1 billion and they are expected to continue growth through 2017 reaching $1.2 billion in sales.

　　"As more Americans put out their cigarettes, the market for smoking cessation products is expected to grow, despite challenging economic circumstances," said Emily Krol, health and wellness analyst at Mintel. "However, smoking cessation brands face certain challenges. A declining number of smokers, as well as increased smoking bans and taxes on cigarettes are shrinking the market of potential users. Growth opportunities for this market will be found in product innovation and line extensions."

　　While most people know the dangers of smoking, the addiction to nicotine isn't the only reason it's hard to drop the habit. Sixty percent of Americans who currently smoke or have previously quit, say "it's hard to motivate myself to quit, because I enjoy it;" however, 60% say "health warnings about smoking scare me." Nevertheless, nearly half (48%) feel strongly that they would be able to quit smoking at any time.

　　Moreover, among those Americans who have previously quit or are interested in quitting, more than four in 10 (41%) say gaining weight is their biggest challenge to quitting smoking. Of those concerned with weight gain, 54% are women versus 31% men.

　　"To help with this challenge, smoking cessation brands can proactively provide healthy solutions and tips to help consumers feel more confident in their ability to quit smoking and keep their weight where they want it," Krol continued.

　　Of the anti-smoking products currently available, 41% of those interested in quitting say they are interested in trying OTC nicotine sprays, and 41% a prescription nicotine inhaler. Forty percent would go for OTC nicotine replacement lozenges and 38% are interested in switching to nicotine-free cigarettes.

　　Of non-nicotine replacement based methods, 35% are interested in trying hypnosis, 34% acupuncture and some 37% would be interested in individual therapy or a support group specific for smoking. And, in this day and age…there's an app for that. Thirty percent of people are willing to try a quit smoking app on their smartphone or tablet.

　　While there is an endless supply of smoking cessation options already available ranging from patches to lozenges, it seems consumers have some ideas of their own for different formats to help curb the craving. Of those who have previously quit smoking or are interested in quitting, almost half (48%) would be interested in a nutrition bar or a drink that could help them quit smoking and 46% would like a lollipop with low amounts of nicotine.

　　When trying different products, it's very important to 61% of Americans who have previously quit or are interested in quitting that they aren't left with a craving, and 59% say they don't want it to be expensive. Meanwhile, 56% say they want a product that’s easy to understand and 54% think it's very important it doesn't leave a bad taste in their mouth. When it comes to support systems, one in five (25%) say it's very important to have an in-person support system or coach. Enditem