煙草在線據《里士滿時訊報》報道編譯　　富國證券的分析師稱，羅瑞拉德公司的blu eCigs似乎已奪走NJOY所占的最大的電子卷煙市場份額。

　　電子卷煙設備由電池提供動力，在一次性煙膛中加熱液體尼古丁，吸入時會產生蒸汽。

　　2013年4月，羅瑞拉德公司以1.35億美元收購了總部位于北卡羅來納州夏洛特市的blu eCigs公司。

　　羅瑞拉德公司約花費了4000萬美元，為該電子卷煙進行市場推廣活動。

　　分析師邦妮·赫爾佐格說，2013年6月，blu eCigs的市場份額為37.2%，主要是基于便利店渠道的銷量。她說，6月時NJOY的市場份額為33.9%，與其去年同期的市場份額持平。

　　赫爾佐格說，總體而言，美國便利店的電子卷煙銷售每年以148.8%的速度增長。

　　赫爾佐格在6月13日預測，今年的電子卷煙零售額將達到20億美元，2017年以前，每年的電子卷煙零售額將超過100億美元。

　　雷諾蒸汽公司6月6日表示，自7月起，該公司將向科羅拉多州的零售店擴大其Vuse產品的試銷范圍。

　　菲莫美國的美公司——總部位于亨利科縣的奧馳亞集團稱，該公司今年8月將在印第安納州推出MarkTen品牌。

US: Lorillard eCigs Leading in Market Share

　　A Wells Fargo Securities analyst said blu eCigs from Lorillard Inc. appear to have taken the top market share for electronic cigarettes from NJOY.

　　E-cigs are battery-powered devices that heat a liquid nicotine solution in a disposable cartridge and create a vapor that is inhaled.

　　Lorillard bought blu eCigs, based in Charlotte, N.C., for $135 million in April.

　　It has launched an estimated $40 million marketing campaign for the devices.

　　Analyst Bonnie Herzog said blu eCigs have a 37.2 percent market share in June, based primarily on sales in the convenience store channel. She said NJOY was at 33.9 percent, with its market share flat compared with June 2012.

　　Herzog said overall U.S. e-cig sales at convenience stores were up 148.8 percent year over year.

　　On June 13, Herzog projected $2 billion in retail sales for e-cigs this year and to exceed $10 billion in annual sales by 2017.

　　R.J. Reynolds Vapor Co. said June 6 that it is expanding the testing of its Vuse product to retail outlets in Colorado, beginning in July.

　　Henrico County-based Altria Group Inc., owner of Philip Morris USA, said it would launch its MarkTen brand in Indiana, starting in August. Enditem