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An increasing number of cigars are coming with smart technology that allows the aficionado who buys them to learn more about the smoke. Ferio Tego is the latest. The brand won’t be on the market until next month, but when the cigars arrive, they’ll be boxed in smart packaging developed by HumidifGroup, the business-to-business packaging manufacturer that’s been fabricating humidors and cigar accessories for more than 30 years. The smart technology will allow end-users to see videos, tasting notes and other information via their smart phones.
越來(lái)越多的雪茄包裝會(huì)采用智能技術(shù),讓雪茄消費(fèi)者能夠了解更多關(guān)于雪茄的知識(shí)。下個(gè)月才會(huì)有產(chǎn)品上市的費(fèi)里奧·泰戈公司是最新嘗試的一家。雪茄會(huì)放在由保濕集團(tuán)智能包裝里。保濕公司一直從事保濕器和雪茄配件的設(shè)計(jì)和制造工作,主要是針對(duì)企業(yè)客戶(hù)服務(wù),在這個(gè)領(lǐng)域已經(jīng)30多年了。
Your phone’s browser works with the chip, which is embedded in the box, showing you multimedia information on the cigars inside, including videos, cigar descriptions, authenticity verification and general company data.?
消費(fèi)者通過(guò)手機(jī)瀏覽器借助嵌入雪茄保濕盒的芯片可以獲得關(guān)于雪茄的更多信息,包括視頻、雪茄介紹、真實(shí)性驗(yàn)證、制造商的信息等。
“Smart packaging by HumidifGroup allows us to control our messaging and ensure that we are communicating clearly to our audience,” said Michael Herklots, co-owner of Ferio Tego. “Smart packaging technology allows collectors to receive real-time information and communication about Ferio Tego and our products.”
費(fèi)里奧·泰戈公司的聯(lián)合創(chuàng)始人邁克爾·赫克洛茨說(shuō),保濕集團(tuán)的智能包裝幫助我們進(jìn)行產(chǎn)品信息傳遞,確保我們向消費(fèi)者清晰的輸出信息。智能包裝還能讓雪茄收藏者能夠?qū)崟r(shí)收到信息以及和我們公司溝通產(chǎn)品情況。
Other cigar companies have also recently made their products interactive. Last year, Oliva Cigar Co. started to put a QR code in every box of Serie V Melanios; in May, the Plasencias embedded a smart chip in the band of its Alma Fuerte Sixto I Colorado; and Warped Cigars put a QR sticker and bubble tag security label on its cigars to help verify product authenticity.
其他一些雪茄公司近期也做了這樣的設(shè)計(jì)和應(yīng)用。去年,奧利瓦公司在每一盒V系列的米拉尼奧雪茄里放了一個(gè)二維碼,五月份,普拉森西亞公司在一款烈魂系列的盒壓造型雪茄里放入了智能芯片。翹曲雪茄公司在雪茄標(biāo)簽上放置了二維碼,幫助消費(fèi)者驗(yàn)證產(chǎn)品的真實(shí)性。
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