煙草在線據(jù)《雅加達(dá)環(huán)球報(bào)》報(bào)道編譯 印度尼西亞種植園大亨Perkebunan Nusantara X公司為增加非糖類產(chǎn)品的收入,將雪茄煙視作進(jìn)入中國奢侈品市場的入場券。
該公司又被稱為PTPN X公司,是該國最大的糖類生產(chǎn)商,然而它尋找到一個(gè)擴(kuò)展煙草市場的機(jī)遇,并在上一季度實(shí)現(xiàn)了144%的增長目標(biāo)。該國營企業(yè)第二季度出口了634噸干煙葉。它的年出口額目標(biāo)為2960億印尼盾(印尼貨幣單位,相當(dāng)于2900萬美元)。
7月26日,PTPN X公司秘書M. Cholidi發(fā)表聲明表示,該公司主要銷售Besuki Na Oogst煙葉——一種完美的雪茄制作原料。相對而言,全球范圍的反煙運(yùn)動(dòng)對雪茄市場的影響較小。
“我們最大的市場在歐洲和美國,”Cholidi表示,“但我們一直在尋求新的市場。”
中國的高收入人群正在逐漸增多,對高品質(zhì)雪茄的需求大幅攀升,他說。
“這一生活方式的改變,極大刺激了中國雪茄市場的需求量,”Cholidi表示。
因此,PTPN X正在擴(kuò)大它的煙草種植規(guī)模。該公司的煙草種植面積截至6月30日已達(dá)到1296公頃,比去年擴(kuò)大了17%。PTPN X希望到今年年底,種植面積能擴(kuò)大到1325公頃。
SOE PTPN X Boosts Tobacco Exports to China
Plantation giant Perkebunan Nusantara X sees cigar tobacco as its ticket into the expanding Chinese luxury market, as it moves to boost non-sugar revenue.
The company, also known as PTPN X, is the country's largest sugar producer, but has spotted an opportunity to expand its tobacco arm after exports reached 144 percent of its targets in the last quarter. The state-owned company sold 634 tons of dried leaves overseas in the second quarter. It is targeting annual export by value at Rp 296 billion ($29 million).
M. Cholidi, corporate secretary at PTPN X, said that the company is focusing on producing Besuki Na Oogst, a type of tobacco that is ideal for cigar making. The cigar market is relatively unaffected by worldwide anti-smoking campaigns, Cholidi said in a statement on Friday.
"Our biggest markets are Europe and the United States," Cholidi said, "But we continue to seek out new markets."
A rising affluent class in China has boosted demand for high quality cigars, he said.
"This lifestyle change has boosted demand for tobacco for making cigars in China," Cholidi said.
PTPN X is expanding its tobacco plantations accordingly. PTPN X's growing area under tobacco reached 1,296 hectares at the end of June, up 17 percent from last year. The company hopes to plant an area of 1,325 hectares by the end of this year. Enditem