煙草在線據《俄羅斯SP時代》報道編譯　　相比要求該公司在煙盒上放置警語標簽和反煙活動來說，菲莫國際煙草公司更關心俄羅斯最近加入世界貿易組織后對煙草銷售的影響。

　　菲莫的伊佐拉（Izhora）工廠，即該公司在俄羅斯的兩家卷煙生產工廠之一，去年產量減少了2%，為每年生產700億卷煙，而其市場份額仍增加了0.8%，達到了26.2%。

　　“該工廠的卷煙產量不會很快上去，世界各地的煙草產量在減少，”菲莫國際公司在俄羅斯和白俄羅斯聯營公司事務主管亞歷克斯·金姆說。

　　“俄羅斯是世界第二大煙草市場，去年其市場容量下降了2%，總計為3750億支卷煙。”

　　下降的原因是煙草公司和全球禁煙運動之間的斗爭不斷加劇。

　　菲莫國際擁有兩個最強領域的產品，以及最受歡迎的品牌——百樂門和L&M。這就解釋了為什么煙草產量下降并沒有影響到它的市場份額。未來可能影響它們的是國家杜馬現在正在討論的立法措施。

　　其中正在討論的法律措施之一是在煙盒上強制放置圖片警語。這個項目的作者們是基于其他國家比如泰國的經驗提出此項目的。

　　“經過6年在煙盒上使用吸煙危害的圖片，泰國吸煙者的人數下降了20%，”2月16日星期四《俄羅斯報》引用該法律的解釋稱。

　　今年7月初，卷煙的消費稅將增加。

　　“菲莫伊佐格工廠是最大的納稅人之一；僅在2011年，我們就向俄羅斯所有不同類型的預算和非預算基金支付了450億盧布（約合15億美元）的稅收和關稅，”金姆說。

　　菲莫伊佐格工廠生產50多個名稱的國際品牌，如萬寶路、百樂門和細長弗吉尼亞。該工廠的卷煙在俄羅斯和前蘇聯共和國營銷，并出口到其他國家中。伊佐格工廠還出口其他煙草相關產品，如過濾嘴等。

　　“我們提供的產品定義很模糊，我們盡力告知我們的成人消費者，當他們使用這些產品時所冒的風險，”莫斯科的菲莫銷售和營銷公司的公司溝通和公共關系經理Maria Kulakhmetova說。

　　“我們公司是第一個把警語標簽放在煙盒上的公司。2003年，我們開始把吸煙危害的傳單置于煙盒內。同時，每個人都能在我們的網站上讀到吸煙的危害。”

　　“就圖片警語和警語標簽而言，它們不會影響需求，”金姆說。

　　“當警語標簽首次出現時，人們很好奇，問問題，然后才開始忽視它們。我們認為風險與俄羅斯加入世貿組織和它與關稅聯盟中國家的關系有關，”他補充說。“然而，我們對我們的品牌和質量有信心。”

Philip Morris Names Threats to Cigarette Market

SP Times Russia
Feb 22, 2012

　　Philip Morris International Tobacco Company is more concerned about the influence on tobacco sales of Russia's recent acceptance into the WTO than it is about the warning labels the company is required to put on its cigarette packs and about anti-tobacco campaigns.

　　Philip Morris Izhora, one of the company's two full cigarette production plants in Russia, decreased production by 2 percent last year — to 70 billion cigarettes per year — while still managing to increase its share of the market by 0.8 percent to 26.2 percent.

　　"The number of cigarettes produced by the plants won't go up soon, it is decreasing all over the world," said Alexei Kim, director of corporate issues for Philip Morris International affiliated companies in Russia and Belarus.

　　"Russia has the second biggest tobacco market in the world and its market volume decreased by 2 percent last year, totaling 375 billion cigarettes."

　　Reasons for the decrease are the growing struggle between tobacco companies and global anti-smoking campaigns.

　　Philip Morris International owns two of the strongest segments and most popular brands — Parliament and L&M. This explains why the decrease in tobacco production hasn't influenced its share of the market. What might influence it in the future, are legal measures now being discussed in the State Duma.

　　One of the legal measures under discussion is the obligatory placement of graphic images on cigarette packs. The project's authors base their argument on the experience of other countries such as Thailand.

　　"After six years of using photo testimonials to the harm of smoking on cigarette packs, the number of smokers in Thailand has decreased by 20 percent," Rossiyskaya Gazeta newspaper quoted from the explanatory note to the bill Thursday.

　　Excise tax on cigarettes is also to increase at the beginning of this July.

　　"Philip Morris Izhora is one of the biggest taxpayers already; in 2011 alone we paid 45 billion rubles ($1.5 billion) in taxes and customs payments to all different types of budget and non-budget funds in Russia," said Kim.

　　The Philip Morris Izhora plant produces cigarettes under more than 50 names of international brands such as Marlboro, Parliament and Virginia S. The plant's cigarettes are distributed in Russia and former Soviet republics and also exported to other countries. The Izhora plant also exports other tobacco-related products such as filters.

　　"The product we offer is very ambiguous and we try our best to inform our adult consumers about what risks they are taking [when they use it]," said Maria Kulakhmetova, corporate communication and public relations manager at Philip Morris Sales and Marketing in Moscow.

　　"Our company was the first to put warning labels on cigarette packs. In 2003, we started putting leaflets about the dangers of smoking inside the packs. Also, everyone can read about the risks of smoking on our web site."

　　"Concerning the graphic images and warning labels, they won't influence demand," said Kim.

　　"When the warning labels first came out, people were curious and asked questions, but then just started to ignore them. The risks we have identified are connected with Russia joining the WTO and its relationship with the countries in the Customs Union," he added. "Nevertheless, we are confident in our own brands and their quality."