煙草在線據(jù)《國際煙草雜志》報(bào)道編譯　　瑞典火柴公司稱，由于低價(jià)的競爭對手從國內(nèi)的市場領(lǐng)先者手中奪取了市場份額，該公司第二財(cái)季的鼻煙銷售下滑5%，美國濕鼻煙出貨量下跌6%。

　　由于國內(nèi)市場疲軟抵消了挪威的銷量增長，聽裝斯堪的納維亞的出貨量下滑3%。在銷量方面，瑞典市場份額從78.2%下滑至73%。

　　鼻煙的銷售額為12億瑞典克朗，營業(yè)利潤下滑6%至5.46億瑞典克朗（合6300萬歐元）。瑞典火柴公司稱，4月至6月期間，雪茄、嚼煙、火柴及其他業(yè)務(wù)的銷售額幾乎沒有變化，總計(jì)為32億瑞典克朗，而營業(yè)利潤則下滑11%至9.68億瑞典克朗。

　　“營業(yè)利潤之所以下滑，是因?yàn)槲覀兝^續(xù)經(jīng)歷了不利的匯率影響、為取得瑞典鼻煙的增長而在全球范圍內(nèi)進(jìn)行投資以及處理瑞典的鼻煙競爭情況，”首席執(zhí)行官拉爾斯·達(dá)格瑞說，“低價(jià)部分的增長繼續(xù)對產(chǎn)品組合產(chǎn)生不利影響。”

　　美國市場的鼻煙增長部分抵消了濕鼻煙銷量的下降。瑞典火柴公司表示，獨(dú)立的市場數(shù)據(jù)顯示，將軍鼻煙目前是美國第二大暢銷品牌。

　　“我們將繼續(xù)在全球范圍內(nèi)，尤其是在美國進(jìn)行投資，以使鼻煙取得增長，還將繼續(xù)在美國濕鼻煙市場的快速增長地區(qū)進(jìn)行市場份額增長方面的投資，”該公司稱，“在斯堪的納維亞半島，我們對新的市場項(xiàng)目進(jìn)行投資，尤其是在瑞典。”

　　瑞典火柴公司稱，斯堪的納維亞鼻煙和美國濕鼻煙市場在2013年都將取得銷量增長。

Sweden: Swedish Match Snus Home Market Share Dips

　　Swedish Match snus and snuff sales fell 5 per cent in the second quarter as lower priced competitors took market share from the leader at home and US moist-snuff shipping volume dipped 6 per cent, the company said.

　　Scandinavian shipping volumes in number of cans declined 3 per cent, with domestic market weakness offsetting a volume increase in Norway. Swedish market share in volume terms dropped to 73 per cent from 78.2 per cent.

　　Snus and snuff operating profit fell 6 per cent to SEK 546 million (EUR 63 million) on sales of SEK 1.2 billion. Sales including cigars, chewing tobacco, matches and other operations were nearly unchanged from the prior April-June period at SEK 3.2 billion, while operating profit fell 11 per cent to SEK 968 million, Swedish Match said.

　　"Operating profit declined as we continued to experience negative currency effects, invest for growth of Swedish snus internationally as well as address the competitive situation for snus in Sweden", said Chief Executive Officer Lars Dahlgren. "Growth of the low price segment continues to adversely affect the product mix."

　　Snus growth in the US partially offset the decline in moist-snuff volume. Independent market data show its General snus is now the second largest sales brand in the US, Swedish Match said.

　　"We will continue to invest for growth for snus internationally, particularly in the US, and also continue to invest for share growth in the fast growing pouch segment of the US moist snuff market", the company said. "In Scandinavia, we invest behind new market initiatives, particularly in Sweden."

　　Both the Scandinavian snus and US moist-snuff market should experience volume growth in 2013, Swedish Match said. Enditem