煙草在線據《煙業通訊》報道編譯 日本煙草公司7月25日宣布,正在重新設計碧絲夢(Pianissimo)Icene Crista和Icene Gracia兩個系列卷煙的包裝。
新包裝將于8月底在日本全國上市。
碧絲夢Icene品牌的卷煙,口感順滑,為吸煙者提供新鮮而冰涼的薄荷口味,深受消費者喜愛。因此,Crista系列和Gracia系列的口味將保持不變。
“新的包裝設計簡潔而時尚,”日本煙草在官方網站發布的消息中稱,“底色是黑色和白色,但開蓋和內部框架線條是粉紅色,這樣的設計和碧絲夢Icene的品牌形象相一致。整體外觀象征著成熟的美麗和冰涼的冷艷。”
Japan: Ice-like Menthol Sensation Retained
Japan Tobacco Inc. said today that it is redesigning the packaging of its Pianissimo Icene Crista and Pianissimo Icene Gracia cigarettes.
The new designs are due to be rolled out across Japan from late August.
The Pianissimo Icene brand, which is described as having a smooth taste and delivering a refreshingly ice-like menthol sensation, is said to have been well received by consumers, so the flavor and aroma of the Crista and Gracia versions will be unchanged.
"The new designs are simple and cool," said JT in a note posted on its website. "The base tone is black and white, but the opening tape and inner frame are accented with pink, creating a consistent feel for the Pianissimo Icene line. The overall look embodies a mature sophistication and the coldness of ice." Enditem
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